Understand the Funding Process and What Investors Want to See
Some very small businesses—particularly those that offer the professional or personal services of a single individual—can be launched and grown with few or no resources other than human time and talent. But most businesses require some money before they can be started—to pay for software, buy tools or equipment, lease office space, or pay for the time worked by employees or outside contractors. Since most entrepreneurs are not independently wealthy, and since, as we saw in Chapter 13, banks won’t lend money to startups, it is often necessary to raise funds by exchanging an ownership interest in your business (known as equity) for money. The people on the other side of the table who are willing to make that exchange are investors, and their interests, motivations, and capabilities cover a very wide range, both in the amount of money they can provide and the stage your company needs to be at when they invest.
DAVID S. ROSE
, FOUNDER AND CEO
, GUST INC.
5 Mar 2024