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Improve Your Life One Breath At A Time 8e4e58817959895e0b95c3f437a7965eb20b2f9df41a910642c8dc32da467ccc

7 Reasons Startups are for the Young and Positive

To be an entrepreneur, you have to be navigate lots of unknowns, and the path is fraught with risk. Once you are past a certain mental age, you know too many of the things that can go wrong, so you never start. Sort of like the old saying that if we didn’t have young men […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
14 Jul 2013
Trade Signal Fundraising Strategy

What is the best way to find investors beyond your immediate network? Can social media be leveraged to prospect?

Social media can indeed be a good way to start the process of finding investors. The first thing to do is to use your immediate network to reach beyond it, and that’s where LinkedIn does a marvelous job. I just checked my statistics there, and it turns out that 14 million people can get a warm introduction to me […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
11 Jul 2013
How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

Which is Better? The Whole Big Market or the Strategic Niche?

True story: After this particular startup team pitched a couple dozen investors, many of the investors told them their strategy was too narrow and too focused. One comment: “there’s a huge potential market, and you’re boxed into a niche.” Later, when I talked to the startup founder about it, she was disappointed. “The last time […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
9 Jul 2013
Startup Pricing Strategy Concepts Df0332e27679a759546818ede07d464577116d19979330954a439fea980ac7d2

Business Plan Financial Forecasts Test Your Savvy

Many entrepreneurs actually refuse to do financial projections beyond the first year, insisting that no one can predict the future. They need to realize that investors ask for projections, not merely as predictions, but more as commitments from the founder and his team. If you are not willing to commit, don’t expect anyone to back […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
7 Jul 2013
How Much Equity Startup Team Members 2f6fcacb4ecd5cdd5f8d400901e5d1ef3cbd226fabaee2e4f8c9109b4611f912

Should VCs and Angels take race and gender into consideration?

Absolutely…in a positive sense [doh!], in order to help proactively ensure that (a) not only white males become entrepreneurs in the first place, and (b) that as investors they are not inadvertently restricting their universe of potential investees. That’s why in the past few months I have gone out of my way to participate in the Black […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
4 Jul 2013
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