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Test Your Business Model Against These 10 Elements

Technical Product Elegance is Not a Business Model

Many entrepreneurs work hard on the proof of concept (technical), but skip any proof of the business model (revenue flow). In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. These days, the technical side may be the easy part. Proving […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
28 Jul 2013
How To Protect Your Saas Business During Market Uncertainty 99f9e02b59f52a85112dbe5897212d7182ba53ddf4413e3de2aa38ed468d9fd7

Is an info-rich investor deck preferable to a “Presentation Zen” investor deck?

As Matt Haworth noted, the two different types of presentations are for two completely different purposes. In my presentation training sessions I refer to it as “one to show, and one to go”. When you are doing an in-person presentation (of virtually any kind, not just a pitch), you definitely want to follow Garr Reynold’s advice in Presentation […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
25 Jul 2013
Nda Non Disclosure Agreement Hero 65add8230e22c1d34aef85cbadfc48484e6ae1225a6c262e9d77f4c2658cd70e

Idea Non-Disclosure Demands Kill Investor Interest

Entrepreneurs often get the advice from their lawyers and friends to always get a Non-Disclosure Agreements (NDA or CDA) signed before disclosing anything about their new venture. Most investors and startup advisors I know hate them, and refuse to sign them. Who is right? Let me try to put this question in perspective. If you […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
21 Jul 2013
Trade Signal Fundraising Strategy

Should I invest in a “cause/social marketing” business selling in a flooded market?

I would likely not invest in this myself, but… if you like your friend, have the money readily available and wouldn’t mind terribly if you lost all of it, then you might want to consider a structure that lets you help your friend, but also tries to protect your downside a bit. For example, you […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
18 Jul 2013
Successful Startup Founders Invest In Their Own Ventures 0742d64fd6a698c3cfa409e71c3cc4e5620a7e7299f434f1380bb4cde9bc488a

Paul Graham Predicting New Opportunities in Angel Investment

In his essay published last month, Startup Investing Trends, Paul Graham (that’s this Paul Graham, Y Combinator co-founder) says “one of the biggest unexploited opportunities in startup investing right now is angel-sized investments made quickly.” Here’s the full quote: I think one of the biggest unexploited opportunities in startup investing right now is angel-sized investments made quickly. […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
16 Jul 2013
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