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Don’t Make It Personal

For 97.5% of aspiring entrepreneurs, the issue of when and how to turn down funding isn’t a problem…because they never get offered it in the first place. For the other 2.5%, it can be agonizing, because it seems to violate the first rule of entrepreneurship: “Take money whenever it’s offered!” In reality, however, the reasons […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
15 Aug 2013

Why are Good Business Plans So Rare These Days?

Too many entrepreneurs still believe the urban myth that you can sketch your idea on a napkin, and investors will throw money at you. Every investor I know is frustrated with the poor quality of the business plans they get. This is sad, since “how to write a business plan” is a frequent topic found […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
12 Aug 2013

Q&A Forums Can Help Build a Brand

Leveraging social media as a “strategic marketing initiative” generally means raising brand awareness among a specific audience on a small budget. But unlike traditional one-way media, the interactive nature of the social sphere means that it is also possible to drive direct customer conversions along the way. Many startups use channels such as LinkedIn and Twitter […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
11 Aug 2013

(Don’t) Take the Money and Run

For a true entrepreneur, shutting down a failing venture is the single hardest thing you will ever do. It goes against every fiber of your No. 1 core belief, best articulated by Winston Churchill: “Never, never, never give up!” It’s this dedication, perseverance and commitment that defines every great entrepreneur, and one of the most […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
8 Aug 2013

M.B.A. Programs Have Adapted to the Startup Model

It’s fashionable in this fast-paced era of exponentially accelerating technology to deride the value of a traditional M.B.A. Indeed, some people believe that even an undergraduate degree is not particularly useful for a would-be entrepreneur, and the most vocal adherents of this school of thought are encouraging ambitious young people to drop out of college […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
4 Aug 2013
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