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8 Key Questions To Expect In Investor Due Diligence

If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. These are the questions that get past the hype of a founder “vision to change the world,” and into the realm of real business strengths, […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
8 Dec 2013
How To Protect Your Saas Business During Market Uncertainty 99f9e02b59f52a85112dbe5897212d7182ba53ddf4413e3de2aa38ed468d9fd7

What are some good ways to get to meet with VC’s without introductions?

Actively build, maintain and make use of the amazing social networking tools that are available. Right now, there are over 11 million people who can provide an introduction to me through LinkedIn (and I am far from an open networker.) If you can’t figure out how to get one of those eleven MILLION people to […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
5 Dec 2013
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

Up-to-date Investors Want Social Proof from Startups

I just read Social Proof Is the New Currency on the Social Media Today blog. Author Daniel Lay writes: Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class. We mean richness […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
3 Dec 2013
Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

What is the difference between a vertical and a horizontal market?

A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site Noodle.org is a vertical search engine for the education industry. It doesn’t matter if you’re looking for a kindergarten class, an Ivy League college, or an adult education polka dancing […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
1 Dec 2013
Independent Contractor Vs Employee Hero A6db346bfdea9dcc23168d43c040e21ac7e33fd16ec047f1db5ae9467fdd6f41

Corporate Perks Will Doom Your Entrepreneur Dreams

I hear many executives and professionals in large corporations talking about their dream of jumping ship, and starting their own company. What they don’t realize is that the longer they wait, the more big-company habits they are acquiring, which will make their eventual decision harder and entrepreneurial efforts less and less likely to succeed. Certainly, […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
1 Dec 2013
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