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Why We Built Gust Launch Hero 5848057ecc4f9b6d1fe0e0fec4f034a6516d4cb8653df7f3b8b8f061a65190d1

Is gust.com a difficult platform to replicate?

The answer is no, yes, and it’s irrelevant.  Back in the days of the dinosaurs, my first software company was in the wireless communications space (when that meant “pagers”, not “smartphones”), and our product let you type a message on your computer and send it to a pager, using a very simple protocol known as “TAP”. We were—by […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
23 Feb 2014
Does Your Startup Need To Hire A Cto Or Contractor 4b0ad4399e944f467266a5265b3eb6a70a992ae777ccfdaf6ac24ae2acd49bec

How To Decide If A Celebrity Can Help Your Venture

Most startups dream of attracting a celebrity endorsement, and assume that it will take their startup to the stars. Startups such as Chirpify have managed to flourish and raise millions with endorsements from folks like Lil Wayne and Snoop Lion. Others go the way of 12Society, an LA subscription commerce startup with six celebrity sponsors, but still couldn’t […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
23 Feb 2014
Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

What are some key points to look for when reviewing an investment offer in your startup?

There are two separate and distinct sets of things that you need to look at when evaluating an offer. The first, and most important, has to do with who the investment is from. It is impossible to over-emphasize the value of “smart money” and “good money” over “dumb money” and “evil money”. You should do at least as much diligence […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Feb 2014
What Are Accounting Bookkeeping Hero 3fc2ef93a70383bfc8fd75fda91163b395c032954080efc94be668a3e17fee0d

Is it possible for an idea to be funded by a VC?

While anything is technically possible, the reality is that venture capital firms do not fund “ideas”. There are many wonderful ideas, and even many people having the same idea in the market at any given time. So what VCs fund is execution. Indeed, VCs only invest in one out of every 400 fully-formed companies that approach them for […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
16 Feb 2014
Startup Strategies: The Strategic and Financial Significance of Intellectual Property

Can Your Startup Flourish Despite Business Chaos?

Every startup founder I know talks about the chaos of their business, which they usually attribute to that burst of growth that is required to get to positive cash flow. They envision a stable environment after that point, and may have convinced themselves that they will be safer and happier with a livable income, maintaining […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
16 Feb 2014
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