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Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

I have an amazing idea for a web based start up which is yet untapped. How should I get started?

The challenge you face is that there are other amazing ideas out there. Actually, there are many, many, brilliant, wonderful, amazing ideas out there. So faced with all these amazing ideas, investors invariably choose the ones that have been reduced to practice, developed traction of some kind and proved that they are amazing businesses, not just ideas. So you […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
3 Apr 2014
Startups Manage Legal Compliance F87b24d861a4b42e2d64a34e3f3ba1dadfceb0fca4d3244500a54b8f114eabc9

When should a convertible note be treated as a replacement for an equity round, and take on characteristics of an equity financing?

It doesn’t work that way. A convertible note and an equity round are two different things, done for different reasons. In most cases, the former is a quick way to get some money in the door in anticipation of the latter. A large majority of serious investors will insist on an equity round, either lightly […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
30 Mar 2014
Startup Strategies: The Strategic and Financial Significance of Intellectual Property

A Founder’s First Key Decision Is The Business Name

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Please don’t send […]
Martin Zwilling
Martin Zwilling , Founder and CEO , GUST INC.
30 Mar 2014
Difference Between Incorporation Company Formation Hero 035c8aac8408156511c101d5e674a35699ae0f8192282688d2b5e254b1bd291e

How does one go about becoming a Venture Capitalist?

As Ryan Lackey noted, having a lot of money is essentially irrelevant in this context of how to become a venture capitalist, because that is not the way venture capital works. A venture capitalist (colloquially known as a VC) is a professional money manager who gets paid to manage *other* people’s money, not his or her own. […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
27 Mar 2014
Importance Of Being Connected To The Right Lawyer 19b40253621670f0ad1f91895285a6afc9f3c0bb0c10c2164765c28ef5aa885d

Set Your Online Reputation Before Someone Else Does

These days, your online Internet reputation is your reputation. Of course, having no reputation is usually better than a bad one, but don’t wait for someone else to establish a good one for you. It’s time for every business and business person to proactively create a positive presence, before someone else puts you in a defensive mode […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
23 Mar 2014
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