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Enhancing Equity Split Conversation 06081de842ca9f1dc8734fcc1a00f6adc972d98f1dbe2819248209865918a900

How does equity dilution work for startups?

Equity dilution works when the same pie is divided among more people. The founder of a company starts by owning all the shares representing ownership of the company. Over time, other people receive pieces of equity in exchange for work (employee stock options), money (seed, angel and venture investors), or services (attorneys, directors, etc.) Because the total percentage of equity will always equal exactly 100%, every time […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
10 Apr 2014
Gust Launch Convertible Stack Ed781ea42d39f03ee5e5ecbff922621206944a001dbbddfec6883925a25f859e

What is the best approach to get funding for my startup?

When you create a profile on Gust, you immediately get emailed a link for a free download of Bill Payne’s excellent book “The Definitive Guide to Raising Money from Angels”, which is an excellent overview of the whole process. Good luck! *original post can be found on Quora @ http://www.quora.com/David-S-Rose/answers *
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
6 Apr 2014
Difference Between Incorporation Company Formation Hero 035c8aac8408156511c101d5e674a35699ae0f8192282688d2b5e254b1bd291e

Team Member Competency Is Critical To Your Startup

Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also alive and well within startups. I see startup founders and managers who are stalled transplants from large organizations, as well as highly-capable technologists trying to start and run […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
6 Apr 2014
Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

I have an amazing idea for a web based start up which is yet untapped. How should I get started?

The challenge you face is that there are other amazing ideas out there. Actually, there are many, many, brilliant, wonderful, amazing ideas out there. So faced with all these amazing ideas, investors invariably choose the ones that have been reduced to practice, developed traction of some kind and proved that they are amazing businesses, not just ideas. So you […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
3 Apr 2014
Startups Manage Legal Compliance F87b24d861a4b42e2d64a34e3f3ba1dadfceb0fca4d3244500a54b8f114eabc9

When should a convertible note be treated as a replacement for an equity round, and take on characteristics of an equity financing?

It doesn’t work that way. A convertible note and an equity round are two different things, done for different reasons. In most cases, the former is a quick way to get some money in the door in anticipation of the latter. A large majority of serious investors will insist on an equity round, either lightly […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
30 Mar 2014
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