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What has been the highlight of your week and why does it stand out?

SIIA (the US Software and Information Industry Association) named Gust the Best Collaboration Solution of 2013, at the gala during the All About The Cloud annual conference in San Francisco on Thursday. Since this is the closest our industry has to the Academy Awards, and since it’s the second year in a row we have won it […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Apr 2014

Thinner Slices of an Extra-Large Pizza: Mathematical vs. Economic Dilution of Startup Equity

Back from a hiatus, it’s time to venture forward once more.  I appreciated hearing from those who asked about upcoming posts.  Thanks in particular to the reader who reminded me that Part II of “Bored” of Directors Can Become Clash of Titans is still in the queue. Let’s get right down to business: Dilution of founders’ and other early shareholders’ […]
Antone Johnson
Antone Johnson , Founding Principal , Bottom Line Law Group
11 Apr 2014

How does equity dilution work for startups?

Equity dilution works when the same pie is divided among more people. The founder of a company starts by owning all the shares representing ownership of the company. Over time, other people receive pieces of equity in exchange for work (employee stock options), money (seed, angel and venture investors), or services (attorneys, directors, etc.) Because the total percentage of equity will always equal exactly 100%, every time […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
10 Apr 2014

What is the best approach to get funding for my startup?

When you create a profile on Gust, you immediately get emailed a link for a free download of Bill Payne’s excellent book “The Definitive Guide to Raising Money from Angels”, which is an excellent overview of the whole process. Good luck! *original post can be found on Quora @ http://www.quora.com/David-S-Rose/answers *
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
6 Apr 2014

Team Member Competency Is Critical To Your Startup

Most people think that the Peter Principle (employee rises to his level of incompetence) only applies to large organizations. Let me assure you that it is also alive and well within startups. I see startup founders and managers who are stalled transplants from large organizations, as well as highly-capable technologists trying to start and run […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
6 Apr 2014
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