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Startup Pricing Strategy Concepts Df0332e27679a759546818ede07d464577116d19979330954a439fea980ac7d2

How Do You Select A Revenue Model For Your Startup?

Image via Wikipedia One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
24 Aug 2014
Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

Does a startup need a CEO from the start?

You certainly don’t need a full executive suite if it is only a few co-founders. However, in my experience every organization needs one person on whose desk the buck stops. You can call this the President, or General Manager, or Executive Director, or Chairman, or Man in the Moon…but it has to be one person who is […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
21 Aug 2014
Us Tax Code Changes Corporations 2017 B20738aa97eb6ecb042609a5bc8d00d5e7d21c6d60eab9fa30a80596e821be36

What percentage of the business should I ask for if I came up with the idea but didn’t have time to work on the business?

As Peter Van Dijck noted, the answer is 0%.  “Ideas” are simply not compensated in today’s business world, because there are so many of them out there—even good ones. *original post can be found on Quora @ http://www.quora.com/David-S-Rose/answers
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
17 Aug 2014
Startup Strategies: The Strategic and Financial Significance of Intellectual Property

Entrepreneurs Need To Keep Their Business Focused

One of the most common failures I see in startups is lack of focus. Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Investors hear this as trying to do too many things with limited resources, meaning the startup will not shine at […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
17 Aug 2014
What Your Cap Table Tells 51163fec57d1e9c663b84e3f25da79a69dcd9a637a730150dbb41772aa5bca19

In a seed round, is it poor form to accept a lower cap from later investors?

There are a [very] few companies, mostly on the West Coast, that have done convertible rounds with differing caps, but it’s unusual, hard to do, and not something that will endear you to the less-fortunate investors. If you find yourself in a situation where (a) you absolutely need/want the $4 m investor, and (b) those […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
14 Aug 2014
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