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Does Your Early-stage Startup Need to Hire a CTO or a Contractor?

How to decide whether you should hire a CTO or a contractor will largely depend on what kind of startup culture you want to create and what your startup’s product development needs are.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Dec 2018

How to Deal With Your Co-founder Leaving Your Startup

Choosing the right co-founder is one of the most important decisions you’ll make in your startup’s life. The individual you bring on board is more than just a business partner; they’re someone with whom you plan to cultivate a long-term relationship.
Gwen Schwartz
GWEN SCHWARTZ , MARKETING MANAGER , GUST INC.
6 Dec 2018

Startups Need Option Plans if They Want to Hire Employees

Since startups can’t afford to compete with the salaries offered by established companies, they usually offer employees equity. In order to compensate employees, the startup will have to create an equity incentive plan (EIP), which is also commonly referred to as an option plan.
Ryan Kutter
RYAN KUTTER , ESQ., RELATIONSHIP MANAGER , GUST INC.
15 Nov 2018

Is There One Right Way to Build a Startup?

Building a startup is a huge undertaking that requires serious effort, time commitment, and resources. Most startup operations services focus on a specific aspect of the startup process, such as hiring an attorney, creating documents, or filing taxes.
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
7 Nov 2018

What Founders Should Consider When Deciding Whether to Accept An Early Exit Offer

There are three types of exits for startups: acquisition, liquidation, and Initial Public Offering (IPOs). By far the most common type of exit opportunity (other than failure) a growing startup encounters before its IPO is an acquisition offer, where another company will most likely buy the startup for cash, and in some cases equity.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
22 Oct 2018
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