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Why Investors Prefer C Corps Hero 316545815b33342fdb550b31557078dafad6ae1bd91fcd44928ac4dd9645b69c

Why Investors Prefer C-Corporations

Reasons that all companies using Gust Launch are formed as Delaware C-corporations and why this type of legal entity is also strongly preferred by investors.
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
23 Aug 2017
Five Key Metrics You Need 2897bd925f8d3d54dc1b7ff249b491be390df00f154f4ff6f8957679883dd8c0

What Belongs in a Startup’s Pitch Deck?

So you’ve developed a game-changing product, formed a business with a killer team, quit your job, and are rolling the product out to market. Your business is the next unicorn, and all is good in the world. Fantastic. Now only one thing is inhibiting your company’s growth: you have no money. For many founders of high-growth startups, […]
Jake Forrestal
Jake Forrestal , LAUNCH MARKETER , GUST INC.
15 Aug 2017
Separate Personal Business Finances 6668e0f21b81759f56dfff1bef7cb73d60222a8a7125ed6eefad6570df115172

Keep Business and Personal Finances Separate

Keeping business and personal finances separate is key to making sensible accounting decisions, paying taxes, and handling audits.
Erica Ruhland
ERICA RUHLAND , SENIOR ACCOUNTING MANAGER , SIMPLEXITY
14 Aug 2017
Intellectual Property Ip Punch List 14c3925e0953cb565a451551a0b66de092adda775bbef75127f8dc8cc21e700b

Intellectual Property Punch List for Startups

The rules of intellectual property (IP) determine who owns your creations, whether or not you can prevent other people from copying them, and whether or not you yourself can use them freely. You should know enough about IP to make intelligent decisions about your business to add value and reduce risk.
Brent C.j. Britton
BRENT C.J. BRITTON , MANAGING PARTNER , DE LA PEÑA & HOLIDAY, LLP
2 Aug 2017
Startup Founder 83b Election C3b8aafb2cb0c4abd9cdc93d8f7a527ff474a6b0b8fafae8a1fa5e9bb525efca

Why startup founders should file 83(b) elections

An 83(b) election accelerates your tax obligation. When founders file an 83(b), they may save taxes, effectively defer tax obligations, and begin the clock used to determine whether or not your gain was long-term or short-term.
Jess Compagnola
JESS COMPAGNOLA , HEAD OF FINANCE AND OPERATIONS , GUST INC.
26 Jul 2017
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