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Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

Two Great Moments in Pitches

You decide, after reading, which of these was a really good moment and which was really bad. Moment one: the annoying interruption It struck me at the time as an annoying interruption, ill timed, and off point. It was just a few minutes into the pitch. She, the CEO of a fledgling pharmaceutical company with […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
11 Oct 2011
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

Great Startups Can Hook an Investor in 60 Seconds

An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people seem to deliver a good one. A good elevator pitch is […]
Martin Zwilling
Martin Zwilling
11 Oct 2011
Why We Built Gust Launch Hero 5848057ecc4f9b6d1fe0e0fec4f034a6516d4cb8653df7f3b8b8f061a65190d1

Gust sponsoring the New York Tech Meetup After Party

Come one, come all, join us tonight at 9PM at the Sullivan Room.  Drinks are on us!
Justin Stanwix
Justin Stanwix , Marketing Director , GUST INC.
11 Oct 2011
Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

Lost and Found at a Beauty Contest

The Miss Universe contest was perhaps the most devastating loss of my life. Oh, not as a contestant… as an “all in” PR gamble that failed spectacularly and essentially bankrupted our startup. It was all so tempting. We had created the first portable 3D camera: a laser-bouncing device that captured an object’s geometry while a separate sensor […]
Bob Rice
Bob Rice , MANAGING PARTNER , Tangent Capital
7 Oct 2011
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

Marketing Beyond Acquisition

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. I can’t count the times I heard people saying that “product […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
6 Oct 2011
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