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Build Your Pitch on Fundamental Stories

You can’t overemphasize the stories when you describe your business. The best business plans are stories, and the best pitches are stories. Your most important story tells how and why somebody buys your product. That buyer, not you, is the hero of the story. Explain his or her problem, how he finds you, what makes her […]
Tim Berry
Tim Berry , Founder , Startup Professionals
16 Dec 2011

A Startup’s First Steps: What’s In A Name?

Legal and marketing advice on how to name a startup.
Antone Johnson
Antone Johnson , Founding Principal , Bottom Line Law Group
15 Dec 2011

Trends in Seed Stage Funding for Entrepreneurs

I’ve recently taken a look at seed stage funding by venture capitalists (VCs) and angel investors over the past five years.  For VCs, I chose to look at all seed stage VC deals (from MoneyTree©) as well as those in five of the most active regions in the country.  Note that I merged the two Southern California […]
Bill Payne
Bill Payne , Angel Investor , Frontier Angel Fund
13 Dec 2011

Investors Like Ideas, But Measure You On Execution

After the idea, it’s all about execution.  I often hear from investors that a great idea is necessary, but not sufficient. The most important thing is a proven team, meaning one who has built a startup before, and has experience with the execution process in this domain. I’ve talked before about the best personality traits for a good […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
12 Dec 2011

Of Birchbox and Bricks

Without a doubt, Birchbox is one of the hottest startups on the planet right now.  They are mentioned in any print, website, or television content concerning beauty, startups, New York, great entrepreneurs, women leaders, or the next generation of IPOs.  So, its almost impossible to avoid them. Obviously, that’s because they’ve done a long list of things right, most […]
Bob Rice
Bob Rice , MANAGING PARTNER , Tangent Capital
12 Dec 2011
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