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Warning: Half a Truth is Three Times a Lie

Entrepreneurs: think of yourself in a pitch situation. You’re talking to a small collection of people you don’t know. They’re taking notes. You’re talking and showing slides from your pitch deck. I think you assume that on any subject you cover, there is at least one person sitting quietly watching you who knows a whole […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
14 Mar 2012

Website Ads are Not a Revenue Stream for Startups

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
11 Mar 2012

Venturing Beyond Motherhood

For a long time now I’ve been meaning to write a post on women and gender issues, with the exact angle TBD – women in entrepreneurship, women in angel investing, women in tech, and women in business all seemed relevant topics. Those who know me are aware of my obsession with the topic after years […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
8 Mar 2012

Pitches that Resonate Sell Themselves

Sometimes, in some of the very best investment pitches, a particular point, idea, concept, fact, or story suddenly transfers from entrepreneur to investor. Call it resonance. The word resonance comes from music. Think of a tuning fork resonating at a certain frequency. If you play the guitar, think of how you tune it by playing […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
7 Mar 2012

International Women’s Day Scholarship 2012

GUST CELEBRATES INTERNATIONAL WOMEN’S DAY 2012 In honor of International Women’s Day, Gust is thrilled to announce our partnership with Astia in launching the International Women’s Day Scholarship 2012. The scholarship aims to highlight the extraordinary women leaders of high-potential startups by awarding entrance into Astia’s Global Entrepreneur Program. SCHOLARSHIP The winning startups will receive a full […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
7 Mar 2012
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