🚀 Gust Mission Control Founder Spotlight: Zoya, Co-Founder & CEO of Orgo 🌟
Welcome to the Gust Mission Control Founder Spotlight! Gust Mission Control is a founder support community providing expert insight on almost all aspects of startups. In this ongoing series, we’ll highlight the experiences of founders in the Gust Mission Control program, with insights as they navigate the challenges of early-stage entrepreneurship.
From immigrating to the U.S. at age nine with just $8 in her family’s pocket, to building a tech solution that’s transforming family logistics, Zoya’s journey is the epitome of resilience, vision, and leadership. As the Co-Founder and CEO of Orgo, Zoya is making waves in the startup world with an app designed for multi-sport families juggling chaotic schedules.
Here’s a look at her inspiring story:
🎯 The Problem
Raising three athletic daughters (ages 13, 9, and 7), Zoya experienced firsthand the logistical chaos of youth sports. “We were living in constant confusion—emails, texts, and WhatsApp messages about pickups, practices, and travel schedules. It wasn’t sustainable.”
💡 The Solution: Orgo
Zoya and her team bootstrapped to build Orgo, a mobile app that simplifies and centralizes family logistics. Features like preparation time, travel adjustments, and clear driver assignments make it a game-changer for busy families.
One recent test? Zoya and her husband left their kids’ schedules to Orgo while on a 4-day trip. The result? “Not a single logistical question came up,” Zoya says. “It was proof of what we’d built—a tool families can truly rely on.”
🛠️ Building Orgo from the Ground Up
Bootstrapping for 18 months, Zoya and her three co-founders wore every hat. From marketing and product design to financial modeling, they leaned into the challenge of creating a scalable product.
“Our team became experts in areas we’d never touched before. It was tough, but it prepared us for the journey ahead,” Zoya shares.
🚀 The Fundraising Journey
Like many first-time founders, Zoya faced hurdles in fundraising. “I targeted the wrong investors at first and didn’t have metrics to support our story,” she admits.
But she quickly pivoted, refining Orgo’s investor pitch and financial model. The result? A clear, compelling story that speaks to both the product and its market potential.
🌟 Lessons for Other Founders
1️⃣ Lean into Your Story: Zoya’s deep connection to Orgo’s mission gives her pitch authenticity and passion.
2️⃣ Learn and Iterate: “Every conversation is a chance to refine your narrative. Fundraising is as much about listening as it is about pitching.”
3️⃣ Build a Network Early: Zoya credits communities like Gust and Mission Control for providing critical feedback and resources.
📈 What’s Next for Orgo?
Zoya and her team are laser-focused on growth: improving key metrics, refining their marketing funnel, and preparing for their next round of fundraising.
Her advice for founders? “Don’t be afraid to start messy. You don’t need to have all the answers—you just need to begin.”
🌟 Learn more about Zoya’s story and how Orgo is transforming family logistics: orgohq.com 📲
Gust's Mission Control can guide early founders through all sorts of complex startup hurdles.
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