When do you suggest startups begin fund raising?

David S. Rose
David S. Rose , Founder and CEO , GUST INC.
27 Jul 2014

If founding a startup was easy, there would be a lot more of them, and the percentage that are successful would be much higher.

Unfortunately, it isn’t.

The essence of entrepreneurship is creating a new venture where one does not already exist in the market as you find it. As such, the founding process is one in which the entrepreneur is competing with market forces.

While every entrepreneur would like to have ‘the market’ provide outside investments at low cost to fund the whole startup process, the reality is quite different. In the harsh, unforgiving world of the marketplace, investors who have a choice between Company A with an idea, and Company B with an MVP, will (all other things being equal) go with Company B 99% of the time.

As a result, while you are certainly entitled to begin fund-raising at any time in your process, the earlier you do so the harder it most assuredly will be.

Gust Launch can set your startup right so its investment ready.


This article is intended for informational purposes only, and doesn't constitute tax, accounting, or legal advice. Everyone's situation is different! For advice in light of your unique circumstances, consult a tax advisor, accountant, or lawyer.