What do investors consider the most important aspect of a potential deal?

David S. Rose
David S. Rose , Founder and CEO , GUST INC.
30 Aug 2012

Characteristics of the Entrepreneur
Integrity, Passion, Startup Experience, Domain Expertise, Functional Skills, Leadership, Commitment, Vision, Pragmatism, Flexibility, Personality

Characteristics of the Venture
Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy

Characteristics of the Market
Size, Growth, Concentration, Geography, Demographics, Competition, Channels, Regulatory Environment, Technological Developments, Adjacent Markets,

Characteristics of the Deal
Valuation, Size of Raise, Amount of Investment, Form of Investment, Liquidation Waterfall, Option Pool, Board Composition, Anti-Dilution Rights, Protective Provisions, Founder Vesting,

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