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How does Convertible Debt work?

Let’s start by understanding that because we are talking about something called “Convertible Debt”, it means that whatever it is will start out as one thing, and potentially convert (or “change”) into something else. In this case, what the investor receives in exchange for his or her cash starts out as debt, and potentially converts […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
6 Sep 2012

Convertible Debt: Worst Form Of Seed Financing — Except For All The Others

How to finance a new seed-stage startup?  Equity?  Convertible debt?  Convertible equity? As of August 2010, Paul Graham famously proclaimed, “Convertible notes have won. Every investment so far in this YC batch (and there have been a lot) has been done on a convertible note.”  Yet in my little corner of Wonksville, Founder Institute CEO Adeo Ressi and Yoichiro […]
Antone Johnson
Antone Johnson , Founding Principal , Bottom Line Law Group
5 Sep 2012

For a Startup, Two Heads are Always Better Than One

If you are a first-time entrepreneur, I recommend that you team with a co-founder with experiences, connections, and a skill set that complements, but doesn’t duplicate yours. Even experienced entrepreneurs need a partner to back up each other and improve fundability. The question is how to find that elusive perfect-fit partner. First, I will admit […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
2 Sep 2012

What do investors consider the most important aspect of a potential deal?

Characteristics of the Entrepreneur Integrity, Passion, Startup Experience, Domain Expertise, Functional Skills, Leadership, Commitment, Vision, Pragmatism, Flexibility, Personality Characteristics of the Venture Team, Business Model, Traction, Customer Acquisition, Scalability, Defensibiity, Capital Efficiency, Churn, Time to Breakeven, Exit Strategy Characteristics of the Market Size, Growth, Concentration, Geography, Demographics, Competition, Channels, Regulatory Environment, Technological Developments, Adjacent Markets, […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
30 Aug 2012

3 Essentials for Selling Your Marketing Plan to Investors

Somebody asked me in email what investors look for in the marketing portion of a business plan and/or business pitch. What works? What’s credible? What are investors looking for? Caveat: generalizations are dangerous. And I’m generalizing here from what I’ve seen in the three dozen or so pitches and plans I’m exposed to in a […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
29 Aug 2012
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