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Startup Strategies: The Strategic and Financial Significance of Intellectual Property

Entrepreneurship Is All About Taking Smart Risks

Most entrepreneurs think that risk is just an “occupational hazard” that can be minimized or eliminated by a smart businessman. That way of thinking is simplistic and wrong. In reality, some risks are good and should be embraced for growth and a competitive edge, while others are bad and should be avoided completely. Traditional risk […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
23 Sep 2012
What Founders Should Consider Early Exit Offer 601e498501579f6bfb2b1c25ae3ca66095ba6d7760710e7efe27246998f9eed7

Is it legal to solicit investors for a startup since the JOBS Act has passed?

Yes and No. The JOBS Act has several pieces, two of which are relevant here. The fascinating thing is that they allow for diametrically opposite activities! The key questions are: Who can you MARKET to? Who can you SELL to? Under the Crowdfunding provisions of the JOBS Act, a startup company will, for the first time, be […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Sep 2012
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Special Attendee Rate for DEMO Fall 2012

We are delighted to present a special rate to attend DEMO in Santa Clara, California on October 1-3, 2012. Please apply the registration code ‘DF12ANL’ to receive 50% off the published rate. During the two-day conference, DEMO provides an environment for companies to secure venture funding, establish critical relationships, influence early adopters, and meet with top tier press. DEMO has built an […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
19 Sep 2012
What are accounting and bookkeeping?

How to Relate Your Technology to Business Values

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or “translate”, the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, not theirs, no matter what the reason. For […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
16 Sep 2012
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What is the “maximum” amount (%) of a startup an investor should have?

It’s generally not a good idea for an initial investor to own more than 50% of a company (although there are always special exceptions), because the odds are that by the time the company is fully funded (and hopefully successful), the entrepreneur/founder’s equity will be reduced to such an extent that it will have effectively […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Sep 2012
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