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Gust Launch Convertible Stack Ed781ea42d39f03ee5e5ecbff922621206944a001dbbddfec6883925a25f859e

Special Attendee Rate for DEMO Fall 2012

We are delighted to present a special rate to attend DEMO in Santa Clara, California on October 1-3, 2012. Please apply the registration code ‘DF12ANL’ to receive 50% off the published rate. During the two-day conference, DEMO provides an environment for companies to secure venture funding, establish critical relationships, influence early adopters, and meet with top tier press. DEMO has built an […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
19 Sep 2012
What are accounting and bookkeeping?

How to Relate Your Technology to Business Values

Presenting your startup vision as a founder to a potential investor, or presenting an idea as an employee to an executive, requires that you effectively communicate, or “translate”, the value proposition into terms that the receiver can fully understand and appreciate. If you fail, it’s your loss, not theirs, no matter what the reason. For […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
16 Sep 2012
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What is the “maximum” amount (%) of a startup an investor should have?

It’s generally not a good idea for an initial investor to own more than 50% of a company (although there are always special exceptions), because the odds are that by the time the company is fully funded (and hopefully successful), the entrepreneur/founder’s equity will be reduced to such an extent that it will have effectively […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Sep 2012
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On the Paradox Consistency vs. Pivot

One of the more stubborn problems in building a business is the paradox of consistency vs. the pivot. Consider this: It’s better to have a mediocre strategy consistently applied over three or more years than a series of brilliant strategies, each applied for six months or so. But too often people get bored with consistency and drop […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
11 Sep 2012
Scaling up? Here’s when an option plan can help

10 Ways to Enhance Your Team Collaboration Skills

It takes a great entrepreneur with a great vision to start a business, but it takes a collaboration of many people to make it a success. That’s where leadership comes in as a key ingredient, to drive the collaborative process to make the whole team better than the sum of the parts. I remember a […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
9 Sep 2012
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