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10 Action Items to Keep Angel Investors Hovering

Every new startup I know dreams of being funded early by one of the 318,000 active Angel investors in the USA alone. But many entrepreneurs don’t realize that Angels are also extremely discerning in the projects that they will invest in, rejecting approximately 97% of the proposals submitted to them, according to the California Investment Network. Most of […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
16 Dec 2012

How important is a video pitch to investors for an early stage start-up?

There is no one thing (aside from integrity) that is an absolute, and what you need to have when fundraising for a startup will depend to some extent on how you are managing your funding process.  A good list of just about everything you could possibly want to have in your arsenal is listed in […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Dec 2012

Building a Startup is Navigating an Obstacle Course

It would be no fun if starting a business was simply plotting a straight line between your idea and success, with no challenges along the way. Zigging and zagging amongst the obstacles is the fun part of being an entrepreneur, and it’s what sets you apart from the average worker who knows exactly what he […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
9 Dec 2012

Users Guide to Startup Advisors

What’s an advisor to a startup deal? Technically, advisor is one of those bucket terms that means anything and everything, depending on context. Those names and faces and backgrounds that turn up in pitches and business plans might be deep and important relationships, somebody with options or equity who is going to be helping for […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
6 Dec 2012

How much stake (equity) is an idea worth?

It depends on the quality of the idea. I’m a firm believer in Derek Sivers‘ calculus, which goes like this: AWFUL IDEA = -$1 WEAK IDEA = $1 SO-SO IDEA = $5 GOOD IDEA = $10 GREAT IDEA = $15 BRILLIANT IDEA = $20 The real value, of course (as other answers here have noted), comes […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
6 Dec 2012
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