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What Are Accounting Bookkeeping Hero 3fc2ef93a70383bfc8fd75fda91163b395c032954080efc94be668a3e17fee0d

What is the ratio of equity received for sweat equity vs. cash investment in a new venture?

There is no specific ratio between “sweat equity” and cash in a venture, and that’s actually not a good way to think about the issue. The bottom line is that cash is cash is cash, and everything else is “not cash”. The reason is that cash is fungible, which means it can be interchanged for […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Dec 2012
Startup Equity 101 Hero B412a78f9ec29cc9f16ac776e4c6744a6d2fd289348537257bcab94033a539e0

Startup Map & Trends Analysis – November 2012

For November 2012 we are noticing an interesting trend of product ready companies declining, while concept stage companies are rising. This trend is mostly led by a decrease in product ready internet web service companies in the US, Canada, Spain and the United Kingdom, and with an increase in concept stage companies in Spain, India, […]
Romain Debordeaux
Romain Debordeaux , Analytics Manager , GUST INC.
19 Dec 2012
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

On Why We’re Pivoting from Mobile-first to Web-first

Consider this (emphasis is mine): Ads are the Internet’s tax on users who want free apps and websites. Allmost all free apps and services have ads. Ad-supported companies are akin to the government in the sense that they are both really good at finding ways to charge you without it seemingly coming out of your […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
18 Dec 2012
What Founders Should Consider Early Exit Offer 601e498501579f6bfb2b1c25ae3ca66095ba6d7760710e7efe27246998f9eed7

10 Action Items to Keep Angel Investors Hovering

Every new startup I know dreams of being funded early by one of the 318,000 active Angel investors in the USA alone. But many entrepreneurs don’t realize that Angels are also extremely discerning in the projects that they will invest in, rejecting approximately 97% of the proposals submitted to them, according to the California Investment Network. Most of […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
16 Dec 2012
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

How important is a video pitch to investors for an early stage start-up?

There is no one thing (aside from integrity) that is an absolute, and what you need to have when fundraising for a startup will depend to some extent on how you are managing your funding process.  A good list of just about everything you could possibly want to have in your arsenal is listed in […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Dec 2012
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