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Scaling up? Here’s when an option plan can help

7 Indicators of the Work Ethic in Your Startup Team

Great entrepreneurs have long been the epitome of people with a great work ethic. But many complain to me that it is becoming harder and harder to find team members and employees who demonstrate and live the same culture. Somewhere along the way, work ethic seems to have been replaced by a pervasive sense of […]

<img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img" alt="Martin Zwilling" />

Martin Zwilling , Founder and CEO , Startup Professionals

How To Find A Co Founder Ef79401ac5e3cb1f00ddb0501fe569cea93c2032ca5a59f4c3a40cb89854ca26

Entrepreneurs Need ‘Go-To’ People, and Be the Model

Go-to people get things done. As an entrepreneur, you need these people, and you need to be one, if you expect your startup to be successful. That may be easier said than done, since resumes do not tell the story, and without real nurturing, the best people won’t stay around long. To highlight how rare […]

<img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img" alt="Martin Zwilling" />

Martin Zwilling , Founder and CEO , Startup Professionals

Test Your Business Model Against These 10 Elements

Don’t Let Early Adopters Distract Your Market Focus

For most new high-tech products, the first customers are always “early adopters.” The conventional wisdom is that early adopters are the ideal target for new products, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, […]

<img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img" alt="Martin Zwilling" />

Martin Zwilling , Founder and CEO , Startup Professionals

What? Avoiding Undue Diligence? Seriously?

I suspect this is one of those provocative posts that gets misquoted, misaligned and misunderstood, and definitely not to be taken at face value. Still, read Avoiding Undue Diligence: My Strange Approach To Angel Investing, in which Dharmesh Shah argues against due diligence in angel investment. I don’t subscribe to the idea in the title. And I’m […]

Tim Berry , Founder , Palo Alto Software

Startup Strategies: The Strategic and Financial Significance of Intellectual Property

10 Sage Quotes From $100M Entrepreneur Winners

Entrepreneurs are a notoriously stubborn (some say confident) group of people, so I see many of them making the same mistakes that predecessors have made. Thus I’m convinced that it’s useful for all of you to step back from time to time, and listen to some sage advice from people who have been there and […]

<img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" alt="Martin Zwilling" data-src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="40" height="40" src="https://gust.com/wp-content/uploads/2022/04/Martin-Zwilling.jpeg" class="ft-img" alt="Martin Zwilling" />

Martin Zwilling , Founder and CEO , Startup Professionals

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