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10 Early Mistakes Startup Founders Should Avoid D9aa1adbb0aeeeb61a9800d1df81c1460d99acecba203b7d0f9d21e61e965e1f

10 Key Risk Factors to Minimize for Startup Success

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Yet everyone seems to have their own view of key risk drivers for startups, and I’m no exception. I don’t agree, for example, that the first priority is to avoid […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
21 Apr 2013
How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

The Marketing Devil is Really in the Details

It’s a fine line between an audacious-yet-successful marketing stunt and a total disaster. So fine that most marketing executives in charge of brands who have anything at all to lose often defer to safer approaches. Recently though a couple of daring and brilliant stunts have caught my attention, deserving a post with some deeper insight. […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
18 Apr 2013

The Democratization of High Returns

Today, more than one third of the United States population falls into a financial demographic known as the “mass affluent”. Unlike the headline-grabbing ultra-rich, the mass affluent are people with assets between $100,000 and $1 million, or annual incomes over $75,000. Historically, the 33 million American households in this category have invested for their future […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
16 Apr 2013
Find And Hire Startup Lawyer Hero E6bab2f09f17ab095368b9bd462de7f02dc0c9ee8ef6a1fa22c9feb6abc5779c

Do You Have What it Takes to Attract Investors?

I’ve noticed that some entrepreneurs seem to have no trouble attracting investors, while others with a great business plan struggle with it. The reality is that angel investors are humans, and personal traits often make or break the relationship, even before the investment is considered. On the top line, angel investors look to invest in […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
14 Apr 2013
Scaling up? Here’s when an option plan can help

The Right Way to Not Pay Yourself

Today I received an email asking me to clarify what I wrote last month in Why sweat equity often stinks. The person quoted the sentence in italics below and asked “what does that mean, exactly?” I’m including the whole point because the context helps: Founders work for less than fair value and record the difference between […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
9 Apr 2013
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