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Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

True Story: Why We Turned This Deal Down

This is about a deal my angel group turned down. The software looks excellent. I wanted to use it immediately. There’s urgent and widespread market need. It’s obviously proprietary too. It’s a crowded noisy market, but it feels like this one has a real shot at it. Furthermore, the entrepreneur behind it is proven. The software […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
30 Apr 2013
Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

10 Tips For Entrepreneurs on How to Hang Tough

In sports, mental toughness is defined as the ability to focus on and execute solutions, especially in the face of adversity. If anyone in business ever needed mental toughness, it’s an entrepreneur. Investors tell me that startup success is all about execution, all while facing determined competitors and overcoming customers’ resistance to change. Dr. Jason […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
28 Apr 2013
10 Early Mistakes Startup Founders Should Avoid D9aa1adbb0aeeeb61a9800d1df81c1460d99acecba203b7d0f9d21e61e965e1f

10 Key Risk Factors to Minimize for Startup Success

You have probably heard plenty of times that being an entrepreneur is a risky business, and investors talk all the time about reducing the risk. Yet everyone seems to have their own view of key risk drivers for startups, and I’m no exception. I don’t agree, for example, that the first priority is to avoid […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
21 Apr 2013
How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

The Marketing Devil is Really in the Details

It’s a fine line between an audacious-yet-successful marketing stunt and a total disaster. So fine that most marketing executives in charge of brands who have anything at all to lose often defer to safer approaches. Recently though a couple of daring and brilliant stunts have caught my attention, deserving a post with some deeper insight. […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
18 Apr 2013

The Democratization of High Returns

Today, more than one third of the United States population falls into a financial demographic known as the “mass affluent”. Unlike the headline-grabbing ultra-rich, the mass affluent are people with assets between $100,000 and $1 million, or annual incomes over $75,000. Historically, the 33 million American households in this category have invested for their future […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
16 Apr 2013
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