Which is Better? The Whole Big Market or the Strategic Niche?
True story: After this particular startup team pitched a couple dozen investors, many of the investors told them their strategy was too narrow and too focused. One comment: “there’s a huge potential market, and you’re boxed into a niche.” Later, when I talked to the startup founder about it, she was disappointed. “The last time […]
Tim Berry
, Founder
, Palo Alto Software
9 Jul 2013