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Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

What is the difference between a vertical and a horizontal market?

A vertical market is one in which all of your customers are in one particular industry, regardless of where in the food chain they are. For example, the site Noodle.org is a vertical search engine for the education industry. It doesn’t matter if you’re looking for a kindergarten class, an Ivy League college, or an adult education polka dancing […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
1 Dec 2013
Independent Contractor Vs Employee Hero A6db346bfdea9dcc23168d43c040e21ac7e33fd16ec047f1db5ae9467fdd6f41

Corporate Perks Will Doom Your Entrepreneur Dreams

I hear many executives and professionals in large corporations talking about their dream of jumping ship, and starting their own company. What they don’t realize is that the longer they wait, the more big-company habits they are acquiring, which will make their eventual decision harder and entrepreneurial efforts less and less likely to succeed. Certainly, […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
1 Dec 2013
Gust Launch Convertible Stack Ed781ea42d39f03ee5e5ecbff922621206944a001dbbddfec6883925a25f859e

What’s the right way to interface with potential investors a couple of months prior to starting a funding round?

My thoughts on this have changed a bit over time, as the general pace of—and level of activity in—the startup world has begun to hyper-accelerate. It’s always a good idea to be able to approach someone with whom you’ve had at least a nodding relationship, because that immediately differentiates you from a pure, over-the-transom funding […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
28 Nov 2013
How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

Is the Marketing Strategy not important in a business plan when pitching to VCs?

Marketing strategy actually is quite important to most investors. The bottom line is that if no one shows up to buy or use your product, it doesn’t matter one whit how cool or great or innovative it is. And investors do not like top-down projections (“we’ll get a 10% market share…”). They very much want to see how you are going […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
24 Nov 2013
Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

6 Tips For Entrepreneurs Who Think They Can Dance

I’m not much of a television person, but my family loves one of the popular “reality” shows, called “So You Think You Can Dance,” so I’m sort of forced to watch it every week. Over time, I’ve concluded that even startup entrepreneurs can learn a few things from this one. Of course, you must ignore […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
24 Nov 2013
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