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Why We Built Gust Launch Hero 5848057ecc4f9b6d1fe0e0fec4f034a6516d4cb8653df7f3b8b8f061a65190d1

What are the best innovations to come out of the financial industry in recent times?

From a completely biased perspective, I’d nominate the nascent and not yet completely visible rise of online equity investing platforms. While Gust is generally flying under the radar, and currently accounts for an infinitesimally tiny fraction of the marketplace, the actual numbers may be a bit surprising. Today, over 200,000 companies are using it to organize their […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
24 Apr 2014
10 Early Mistakes Startup Founders Should Avoid D9aa1adbb0aeeeb61a9800d1df81c1460d99acecba203b7d0f9d21e61e965e1f

10 C-Level Positions That Are Red Flags For Funding

It’s your startup, so you can give early partners any title you want, but be aware of potential investor and peer implications. VCs and Angel investors like to see a startup that is running lean and mean, with no more than three or four of the conventional C-level or VP titles. More executives, or other […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
20 Apr 2014
How To Protect Your Saas Business During Market Uncertainty 99f9e02b59f52a85112dbe5897212d7182ba53ddf4413e3de2aa38ed468d9fd7

What are the most effective ways for an entrepreneur to argue that a convertible note should be uncapped?

For a sophisticated investor, there are none, because an uncapped note just doesn’t make sense (see my answer to “If a startup’s valuation is $x, how much larger should its cap on a convertible note be?”) For an unsophisticated investor (ie, friends and family) the only argument is that you’re both babes in the woods, and […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
20 Apr 2014

What is appropriate for Investor’s Contracts?

There is no standard thing called an “Investors Contract”, and it sounds as though you are trying to re-invent the wheel here. It also sounds as though you are doing all of this yourself, instead of using an experienced lawyer…which is a very, very bad idea. For example, in virtually every case I can imagine, […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
17 Apr 2014
How To Find A Co Founder Ef79401ac5e3cb1f00ddb0501fe569cea93c2032ca5a59f4c3a40cb89854ca26

10 Key Traits Of An Ideal Entrepreneur Partner

A while back I talked about how and where to find a co-founder in “For a Startup, Two Heads are Always Better Than One”. The feedback was good, but some readers asked me to be a bit more specific on attributes that might indicate an ideal startup partner. Even if you are looking in all […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
14 Apr 2014
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