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Startup Founders Pitch Toolbox 7569789924beeb0cb16be7cc05e6cd1287ce3efa50402111da2ff0ae0ad4c9db

Practice Entrepreneur Integrity As Seen By Others

As an entrepreneur, your personal integrity is critical for getting and keeping the support of investors and team members, and your company’s integrity is critical for getting and keeping customers and vendors. But in a practical sense, what does that really mean? Most definitions of integrity include something like “the quality of being honest and […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
20 Jul 2014
How To Value Startup Stock Hero Ae5eb48af3d4b08ae24d04b68b0cbabac3b786e61a893743dacadbaeae89d8da

Why should different stock classes in a startup be created?

A useful way to look at it is the difference between current value and potential value. When an investor puts money into a company in exchange for an ownership stake, mathematics means that the amount of ownership the investor receives for the amount of the investment determines the “value” being assigned to the existing company before the investment. […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
17 Jul 2014
How To Find A Co Founder Ef79401ac5e3cb1f00ddb0501fe569cea93c2032ca5a59f4c3a40cb89854ca26

How important is trust in business partnerships?

It is critical. Vital. The single most important thing. Without trust you will spend the entire relationship looking over your shoulder and second-guessing everything your “partner” does and says. This may well destroy your entire business. Are a lot of business people sneaky? No. Are there some who are ‘sneaky’. Sure. Just like there are sneaky teachers and artists […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
13 Jul 2014
Startup Board Of Directors C787f6463d5ff1de1157622f4e247b7c0943223e2a7539fe1bd5f3bcf012ee53

When Are Business People Entitled To Be Entitled?

Where did this sense of entitlement in our business culture come from? I’ve written about this before, but I was reminded again a while back at a conference for startups when an entrepreneur started berating investors for not funding early-stage startups. It sounded to investors like me that they felt a funding entitlement for their […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
13 Jul 2014
Test Your Business Model Against These 10 Elements

If I have a great startup idea why should I ask for funding?

“would a great idea be promoted without any marketing?” By whom? According to that theory, Apple should cut out its entire multi-billion dollar sales and marketing and retail store divisions, because all of its great products will sell themselves. It’s wonderful that you can (now and forever) program, maintain, market and support your product yourself. […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
10 Jul 2014
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