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10 Early Mistakes Startup Founders Should Avoid D9aa1adbb0aeeeb61a9800d1df81c1460d99acecba203b7d0f9d21e61e965e1f

What is the worst startup pitch ever?

Take your choice (these are both real, honest-to-God pitches, and I’ve got the originals in my possession): Contestant A CluelessCo is an internet startup company seeking $2 million of equity financing to fund our company for at least one year. CluelessCo will become the main consumer outlet for the internet, digital cable and satellite TV, […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
10 Aug 2014
Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

5 Clues To Investor-Friendly Financial Estimates

Most entrepreneurs struggle with financial projections, not wanting to commit to numbers they can’t deliver, and having no clue what investors might consider reasonable. However, making no projections, or non-credible projections will get your startup marked as unfundable. I recommend a simple set of guidelines, which work for at least 80% of the business domains […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
10 Aug 2014
Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

What’s actually required to start or close a funding round?

Technically, a “funding round” simply means a company accepting one or more investments from one or more investors on similar terms within a certain period of time. As such, this could cover many different things, such as: Your parents loaning you money to cover your expenses while you code your product 25 individual angel investors […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
7 Aug 2014
Intellectual Property Ip Punch List 14c3925e0953cb565a451551a0b66de092adda775bbef75127f8dc8cc21e700b

Inventor Entrepreneurs May Be The Rare Exception

In my experience, inventors and technologists aren’t interested or aren’t very good at building a business, and entrepreneurs aren’t usually good scientists. These people need to find each other, and can jointly make a great team for a new startup. Without the synergy, companies like Apple might never have gotten off the ground. Historically, it’s […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
3 Aug 2014
Trade Signal Fundraising Strategy

Is it legal to have a crowd-funding site that gives equity as reward?

In the United States, equity-based crowdfunding will not be legal until January, 2013 at the earliest, when the SEC issues its rules regarding the process. It will then be permitted, provided that it is done in strict compliance with those SEC rules, and the provisions of the JOBS Act, which was signed by President Obama […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
3 Aug 2014
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