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How To Build A Marketing Strategy For Your Startup When You Have No Money 66241b494c6288bbf069399c0a1837378e4a1d72c735007a51084c404c83f564

How to Build a Marketing Strategy for Your Startup When You Have No Money

Money is certainly helpful but it is entirely possible to craft a marketing strategy that requires minimal spending and yields worthwhile results. The key is to have the right goals in mind and know which tools can be the most effective in helping you achieve those goals.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Feb 2019
Test Your Business Model Against These 10 Elements

How to Vet Your Startup Idea Before You Begin Building Your Product

It’s a harsh truth that most startups fail and go out of business within five years of their inception. One way to greatly improve your chances of business success is to vet your startup ideas thoroughly. Evaluating ideas ahead of time will help you avoid some of the business mistakes that entrepreneurs often make and show investors that you have done your research and planning thoroughly.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
17 Jan 2019
Does Your Startup Need To Hire A Cto Or Contractor 4b0ad4399e944f467266a5265b3eb6a70a992ae777ccfdaf6ac24ae2acd49bec

Does Your Early-stage Startup Need to Hire a CTO or a Contractor?

How to decide whether you should hire a CTO or a contractor will largely depend on what kind of startup culture you want to create and what your startup’s product development needs are.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
20 Dec 2018
How To Deal With Your Co Founder Leaving Your Startup 2bd00cb4e8877ee42582b5de1039f28269319b8e4b6a1032edce9bd8f1864db8

How to Deal With Your Co-founder Leaving Your Startup

Choosing the right co-founder is one of the most important decisions you’ll make in your startup’s life. The individual you bring on board is more than just a business partner; they’re someone with whom you plan to cultivate a long-term relationship.
Gwen Schwartz
GWEN SCHWARTZ , MARKETING MANAGER , GUST INC.
6 Dec 2018
Startups Need Option Plan To Hire Employees A22ae849e242af5b43b604e1ece450ef528cfd82a66946aa35f256c030709f7d

Startups Need Option Plans if They Want to Hire Employees

Since startups can’t afford to compete with the salaries offered by established companies, they usually offer employees equity. In order to compensate employees, the startup will have to create an equity incentive plan (EIP), which is also commonly referred to as an option plan.
Ryan Kutter
RYAN KUTTER , ESQ., RELATIONSHIP MANAGER , GUST INC.
15 Nov 2018
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