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How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

Great Startups Can Hook an Investor in 60 Seconds

An “elevator pitch” is a concise, well-practiced description of your startup and your plan, delivered with conviction and enthusiasm, that your mother should be able to understand in the time it would take to ride up an elevator. Everybody knows about these, but few people seem to deliver a good one. A good elevator pitch is […]
Martin Zwilling
Martin Zwilling
11 Oct 2011
Why We Built Gust Launch Hero 5848057ecc4f9b6d1fe0e0fec4f034a6516d4cb8653df7f3b8b8f061a65190d1

Gust sponsoring the New York Tech Meetup After Party

Come one, come all, join us tonight at 9PM at the Sullivan Room.  Drinks are on us!
Justin Stanwix
Justin Stanwix , Marketing Director , GUST INC.
11 Oct 2011
Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

Lost and Found at a Beauty Contest

The Miss Universe contest was perhaps the most devastating loss of my life. Oh, not as a contestant… as an “all in” PR gamble that failed spectacularly and essentially bankrupted our startup. It was all so tempting. We had created the first portable 3D camera: a laser-bouncing device that captured an object’s geometry while a separate sensor […]
Bob Rice
Bob Rice , MANAGING PARTNER , Tangent Capital
7 Oct 2011
How To Design Startup Website 8a88c1bde9ae3c12b3900bbdaa1094f07d6c4494527932cc910cd345d581e4f8

Marketing Beyond Acquisition

In my conversations with people in the startup world – from angel investors through entrepreneurs and employees with vast startup experience – I often hear about their perceptions of the marketing role as being pretty limited to acquisition. It is shocking to me how prevalent this POV is. I can’t count the times I heard people saying that “product […]
Ilana Grossman
Ilana Grossman , Chief Marketing Officer , GUST INC.
6 Oct 2011
Startups Manage Legal Compliance F87b24d861a4b42e2d64a34e3f3ba1dadfceb0fca4d3244500a54b8f114eabc9

Knowledge Is Power: Convertible Note Financing Terms, Part II

Last week, we gave some attention to the “why” behind convertible note financing for early stage startups.  In this installment, I’ll dig into the “how” by dissecting an example term sheet based on a real deal.  For those playing at home, you may find it helpful to download the sample term sheet from my firm’s website and […]
Antone Johnson
Antone Johnson , Founding Principal , Bottom Line Law Group
5 Oct 2011
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