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Assume Your Market is People Like You, Then Fail

Face reality. As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Customers don’t have your technical base, the passion, and interest iPreview (opens in a new tab)n your solution. In fact, even if they did, they couldn’t find you in the […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
24 Jun 2012

Who Makes the Money on an Inevitable Shoe Dropping?

Last weekend I caught Mashable announcing that Ebook Sales Surpass Hardcover in the U.S., something I’ve expected since I first bought a Rocket ebook reader about 10 years. And in January I saw that digital music overtook physical media for the first time in 2011, something I expected since 1998. In both cases what surprises me is not that it […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
19 Jun 2012

The 10 Best Sources of Cash to Start Your Business

Money to build the business is the number one challenge for most startups. Don’t believe the urban myth that you can sketch your idea on a napkin, and professional investors will throw money at you. In reality, only 3 out of 100 companies who apply are successful with Angels, and the success rate with VCs […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
17 Jun 2012

Read ‘Painting with Numbers.’ Please.

If you’re doing investment pitches, you should read this book. If you’re doing a pitch I’m going to see, I want you to have read this book. And if you’re a startup CFO, finance lead, bean counter, or presentation slide deck preparer, then you should read this book. Painting with Numbers, by Randall Bolten. And it […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
13 Jun 2012

The Cost Equation for a Startup is Better Than Ever

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
10 Jun 2012
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