Startups Need the ‘Why’ Before the ‘What’ to Build
All too many startups are founded simply on the basis of a new and exciting technology invented by an industrious technologist. This is the origin of the “solution looking for a problem” and “if we build it, they will come” syndromes, which result in surprise and frustration waiting for funding, and waiting for customers that […]
Martin Zwilling
, Founder and CEO
, Startup Professionals
22 Apr 2012