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Investors Know A Product Doesn’t Make a Business

Why is it that most of the business plans I see are really product plans? I define a product plan as a detailed description of your product or service, with a bit of business thrown in at the end. A business plan is a detailed description of your business, with a bit of product description […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
13 Aug 2012

How do we deal with offers from investors when we have just closed a round?

Very simply, you respond cordially and promptly, letting them know that although you have just closed a round and are not currently fundraising, you would like to keep them updated on your progress, as there might be future opportunities for them to be involved. If you have the bandwidth, offer to meet with them briefly […]
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
9 Aug 2012

Market Opportunity From Customer Hostility, Exhibit 802.11: Airline WiFi

Entrepreneurship is often born of founders’ sheer frustration with the status quo.  One class of clear business opportunity, which wouldn’t exist in an ideal world, is created by the service that seemingly makes it as difficult as possible for potential paying customers to make it take their money.  This sort of chronic customer dissatifaction flies in […]
Antone Johnson
Antone Johnson , Founding Principal , Bottom Line Law Group
8 Aug 2012

10 Things That Make a Business Plan NOT Fundable

I really like Martin Zwilling’s post here yesterday, 10 things that make a business plan fundable. That made me think about this list, the opposite, things that make a plan not fundable. Before I start, though, I second Martin’s motion on the use of business plans: People ask me if they really need ANY business plan, […]
Tim Berry
Tim Berry , Founder , Palo Alto Software
7 Aug 2012

These 10 Key Elements Make a Business Plan Fundable

People ask me if they really need ANY business plan, unless they are looking for an outside investor. In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Things that make it investment-grade for outside investors will also benefit you, since you […]
Martin Zwilling
Martin Zwilling , Founder and CEO , Startup Professionals
6 Aug 2012
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