As an investor, what are the most important items that a startup must have for you to invest?

David S. Rose
David S. Rose , Founder and CEO , GUST INC.
31 Jan 2014
  1. Large and growing market
  2. Real domain expertise
  3. Provable product need
  4. Scalable business model
  5. Competitive advantage
  6. Platform/partnership/bizdev/API strategy
  7. External validation (ideally traction and/or passionate customers)
  8. Viable business structure and cap table
  9. Reasonable valuation
  10. Proven team (tech/product/design/marketing/sales/domain/etc.)

But most important of all, it must have an entrepreneur on whom I’m willing to bet. And the attributes I look for in that entrepreneur are:

  • Integrity
  • Passion
  • Startup experience
  • Personal domain expertise
  • Operating skills
  • Leadership ability
  • Commitment to the venture
  • Long-term, extensive vision
  • Realism and pragmatism
  • Flexibility
  • Even temperament
  • Coachability
  • Alignment on vision

Gust Launch can set your startup right so its investment ready.


This article is intended for informational purposes only, and doesn't constitute tax, accounting, or legal advice. Everyone's situation is different! For advice in light of your unique circumstances, consult a tax advisor, accountant, or lawyer.