Even startups with the most revolutionary products and services will fail unless they work as businesses. If customers are unwilling to pay for your product, your business will fail, so it’s essential that you validate your concept by testing customer interest very early on. One way to do this is to put your idea online.
Building a company is no easy task. From creating a product to hiring the first employee, there are a multitude of things an entrepreneur must do to get the company off the ground.
Welcome to our second edition of Failing Upward! We spoke with Liz Zalman, co-founder and CEO of Media Armor (acquired by Nomi) and the database security SaaS company strongDM, where she recently closed a $3M round.
Welcome to our new interview series, Failing Upward! We’ll be speaking to experienced startup founders about the lessons they’ve learned along their entrepreneurial journeys, the mistakes they’ve made, and the things they’d do differently if they could start over.
One challenge that US startup founders face is the need to put their business on a good legal and compliance footing at a time when the business is very early stage and poorly funded. Unfortunately, the US is more litigious, and less forgiving, than many other countries, and “foot faults” are more likely to give rise to significant problems.