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What are accounting and bookkeeping?

Why Startups Must Comply With GAAP

GAAP is the most commonly-used accounting standard in the United States. GAAP standardizes financial reporting and makes it easy for stakeholders to evaluate companies. GAAP is not a law, but it is a rigorous set of rules that you will have to follow if you want to fundraise or obtain a loan for your startup.
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
27 Sep 2018
Successful Startup Founders Invest In Their Own Ventures 0742d64fd6a698c3cfa409e71c3cc4e5620a7e7299f434f1380bb4cde9bc488a

Successful Startup Founders Invest In Their Own Ventures

It’s nearly impossible to grow a startup with zero capital. For one, you’ll need to show investors that you’ve contributed to your startup financially at some level. Two, you have to present investors with more than just an idea, and the only way you can turn that idea into a product is by having some […]
Gwen Schwartz
Gwen Schwartz , MARKETING MANAGER , GUST INC.
18 Sep 2018
C Corporation Compliance And Self Protection 08759c197ab7c206ca528192fc8962bcfb7a0403ec1cd6c34627fef8d1bca8c7

What Startup Founders Should Know About Compliance and Self-Protection

What many founders fail to realize after incorporating. There are several additional steps and ongoing responsibilities that they must take to both realize the full advantage of corporate benefits and to avoid potential fines and violations.
David S. Rose
David S. Rose , Founder and CEO , GUST INC.
5 Sep 2018
4 Key Documents For Early Stage Investment E606aff4114f37e70accf34d2eedf9b83dd1a74c71c9d7a7feb01a35c303c9c4

The 4 Key Documents You Will Need for Early-Stage Investment

Four basic, standard documents that all early-stage investors require. Below is a of break down what they entail, where to find them, and why they are necessary.
Ryan Kutter
Ryan Kutter , ESQ., PRODUCT MANAGER , GUST INC.
12 Jul 2018
Using Data To Give Startup Founders Fundraising Feedback C67879e52099d1977ba2188d008855e0d1726b32e2152ce52f46411826e900a6

Pitch Perfect: Using Data to Give Startup Founders Fundraising Feedback

A simplified and streamline investment evaluation process. The engine compares data investors use to make funding decisions with Gust’s historical data on teams and investments collected from years of investment deals, 409a valuations, and accelerator acceptances.
Keyvan Firouzi
Keyvan Firouzi , CFA, DIRECTOR , VALUATION SERVICES
19 Apr 2018
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