Samsung Innovation Case Study- 5 Intriguing Facts You Should Know!

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Are you striving to draft a stellar and impeccable Samsung innovation case study? We have enlisted all the intriguing facts you need to cover to present a remarkable case study.

If your aim is to raise your case study writing game by notches, you need to unearth unusual facts about the innovation strategies of the brand. But where do you find the time to delve deep into the matter? To save you the stress, here are some unique facts on the brand that you can incorporate in your Samsung SWOT analysis case study.

An Insight On Samsung Innovation Case Study Analysis

1. Upfront Negotiations of Expectations

In 2010, Samsung set up a small innovation team in London, with Luke Mansfield as its head. This consumer-focused team’s mission was to come up with new products for the market of Europe. After 3 years of operation, the total measurable profit from their projects was expected to hit half billion dollars. In the opinion of Mansfield and his team, everyone realised eventually that a new market would require deviation from the existing strategy. Hence, he had an important conversation with managers at Samsung and negotiated increased autonomy for his team. This helped his team to get some leeway on the results.

2. Develop Solid Trust with Low-Risk Ideas

While hiring new employees, Samsung mentions it to them that their job is not to push for disruptive ideas at the company. Rather their goal should be to position themselves in a way to create disruptive innovation. Before they plunge into taking up major responsibilities, they should make an effort in making other people in organisation develop trust in them. Having built that initial trust provides a brilliant opportunity. If they run into resistance with a disruptive idea, they can bypass the middle levels and talk to the senior executives directly.

3. Presentation of A Portfolio of Options

The innovation team of Samsung always presents ample innovation concept options to their stakeholders. If they are required to present six concepts, they ensure that two of them are more incremental and low-risk, two are little ambitious, and the final two will be a high-rewarding and high-risk concept. However, it is always kept in mind that the elements of final two concepts are doable in the short run. This provides an opportunity to its stakeholders to choose these options on the basis of the risk they are willing to take for their business on the given circumstances.

4. Management of the Choice of Evaluation Methodology

This is a must-have point for your Samsung innovation case study. Large companies like Samsung use established frameworks to evaluate new ideas. Methodologies often favour specific types of ideas over others. Like, when an ambitious idea (a new kind of fridge) was rejected by the headquarters, Mansfield arrived with his team and they adopted an unusual step.

They developed their own evaluation methodology. What more, they also convinced the senior management to use it alongside the standard methodology.

5. Going under the radar

A look at the technological section of a remarkable Samsung Pestle analysis of the brand will reveal the problem with the Galaxy collection (if one switched to S2, it became incredibly difficult to import contacts, photos and other data from any Samsung old phone). As a solution, they created the EasyPhoneSync app. They got all ready to launch, when they were asked to drop the project as a team in Korea was working on a similar solution. They decided to take the risk and proceed with the launch of their own app. In the end, it proved to be incredibly popular, and by end of 2013, it had been downloaded a million times.

Bookmark this blog on your laptop. Make sure that you cover these rare innovation strategies of Samsung in your case study to score a fantastic grade this term. Break a leg!