Default company panoramic image

Arete LLC, d/b/a The Adventures of Zylie the Bear

Zylie is a lovable adventuring bear who comes to life as a toy and storybook character, transporting kids on a worldwide learning adventure!

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Greenwich, CT, USA
  • Currency USD
  • Founded January 2010
  • Employees 2
  • Website

Company Summary

We create high quality play experiences for kids ages 3-8. Through our innovative and award-winning line of 18" plush characters designed to be played with like dolls, and our exciting and educational storylines that follow those characters around the world, we deliver lasting play value for children that spans daytime imaginative play and bedtime companionship. Our characters come to life in books and soon iPad apps and a planned TV series.


  • Default avatar
    Diane Kredensor

    Executive Creative Director at Tricycle Films, Creator/Producer at Nickelodeon Animation Studios, Emmy Award-winning cartoonist.

  • Default avatar
    Mary Beth Minton

    Executive roles at charitable organizations (President of Junior League of Greenwich, Executive Director of Red Ribbon Foundation), corporate banking at Citibank and Bankerʼs Trust, received MBA from Wharton, and mother of 3.

  • Default avatar
    Matt McCarty

    Business Development at Denver-based retail marketing start-up PlaceWise Media, founded pop-up store marketing company Sho LLC in college; clients included The Limited/Victoriaʼs Secret and Diane von Furstenburg, graduated 2009 from Vanderbilt University.

  • Default avatar
    Deanne Murphy

    Founder and CEO of Craft Click, founder of Distlefin Designs, Inc (craft and hobby products), co-Chair of Board of Directors, Silver Hill Hospital.

  • Default avatar
    Veronique Mertl, PhD
    Educational Consultant

    Research Digital Youth Network at Stanford University, Research Associate at Learning in Informal and Formal Environments (LIFE) Center at University of Washington/SRI International.

  • Default avatar
    Alexis Brunner-Haley

    VP/Creative Director at Animal Planet, Executive Creative Director at Discovery Kids, featured in AdAge as one of Top Ten creative professionals under 40.

  • Default avatar
    Kathy Pilon

    Producer, 4Kidz Entertainment for 400+ episodes of Pokemon and 100+ episodes of Dinosaur King. Writer/Creator of several original children's series concepts.