At Zoptiks we are disrupting the zoological industry with modern technology and growing empathy within humanity. As a digital platform and wildlife resource that connects users to zoological organizations, Zoptiks is a “Waze” for zoos, complete with interactive maps, e-commerce and “digital billboards”. Designed to bring more visitors to zoos around the world, in the near future we intend to expand with gamified augmented reality (ZooAR).