She is one of two mom co-founders seeking to move their daughters away from processed foods containing preservatives and empty calories and towards more sustainable, natural, organic, and high quality nutrition-dense foods. She was instrumental in developing the first inspiration of bringing the concept to life and its practical application. Leads ingredient and recipe development for ZF. (M.S.) Biology and an R&D professional.

Like Manju, a mom of two daugters, co-conspirator and co-founder, who conceptualized the idea of fresh bar preparation and providing more fruits and nuts to her children. Aspired to develop a sustainable food product that 'she would buy herself and believes there is a significant market for improved taste and nutrition.' She coordinates the external funding efforts (family & friends, private and public grants). M.S. Information Systems.

A vegetarian by habit, TM is also co-founder, who immediately saw the value proposition of food sustainability. Excited with the prospect of high value nutrition and a novel paradigm disrupting the food industry through sustainable food ingredients and fresh food preparation. MBA with >15 years in business management and leadership, sales and marketing, and IT infrastructure. Leads B2B plan, financial strategy, and smart system development.