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Zia Beverage

Cowboy Up energy drink, established in 750 stores in less thatn a, with 5000 more to complete first distribution phase.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location Santa Fe, NM, USA
  • Currency USD
  • Founded January 2011
  • Employees 6
  • Website

Company Summary

Cowboy Up is an all natural energy drink based in New Mexico. Cowboy Up attracts both younger and older demographics as all people can identify with the “Cowboy Up” attitude. Cowboy Up is managed by a highly experienced team bringing extensive experience. Cowboy Up is in over 750 stores, with agreements in place to add another 1500 stores by the end of April, 2013


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    Ryan L Leon

    Over 15 years of experience in the energy drink industry
    Past work in business / product development and marketing with widely known energy drink names: Monster, Red Bull, SoBe and Rockstar
    Most recent work with the SantaFe Tea Company; marketing and design of Kombucha Tea bottles
    Strong background in the development of product lines

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    Bert M Madera
    Vice President

    Actively practices holistic / green resource management (member of numerous associations / foundations**)
    Business ownership and development background
    Currently runs a cow / calf operation with over 700 cattle (with Montie Carol Madera)
    Works to actively preserve and promote the “cowboy way”, educating the public about cowboy culture

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    Montie Carol C Madera

    Over 30 years of experience working in the oil and gas industry as an employee and business owner
    Background in finance, business organization and accounting
    Business ownership and development background
    Currently runs a cow / calf operation with over 700 cattle (with Bert Madera)


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    Rocky Isbell, Midland Texas

Previous Investors

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    Bert and Montie Carol Madera