Zema's platform pays users social game currency for saving energy - energy saved in real life becomes currency to spend in virtual life
Zema's mission: Making good, fun. Value: The energy users save in real life becomes currency to spend in their virtual life. The platform solves a big problem for both utilities (engaging users in energy efficiency) and game companies (monetizing): games monetize non-paying users via a utility-based (and big - $7BN) revenue stream to drive behavior change. SoCal Edison and PG&E are customers & game cos view Zema as a way to virtuous monetization.