The purpose of Zaza is to develop a new, innovative Haitao (cross-border) B2C mobile e-commerce application (app), where Chinese consumers can buy "cherry-picked" products from various European merchants. Haitao means "cross-border e-shopping" and enables Chinese consumers to place orders and have goods shipped directly to their doorsteps. Chinese consumers can search and find information in Mandarin and pay in RMB with Chinese payment systems.