ZAOZAO was created in 2012 by Ling Cai and Vicky Wu. Cai is a former buyer at Gucci with extensive experience in fashion. Wu is a Harvard graduate and former investment banker at Goldman Sachs. The style savvy pair lived, worked, and have roots in Asia, Europe, and the US, making it their mission to bridge the gap between East and West. The name ZAOZAO is a play on the words in Chinese meaning “early”, “discover”, and “produce”.