You, Baby and I

We help new moms to find the most relevant products and services using data/analytics using the collective knowledge of other experienced moms.

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location Johannesburg, South Africa
  • Currency USD
  • Founded January 2015
  • Employees 2
  • Incorporation Type Other
  • Website youbabyandi.com

Company Summary

The startup is a community-driven marketplace for moms. We help moms find and connect with products based on recommendations and analytics driven by moms.

The business model is based on:
1) Product Trials - Brands pay for content to drive their marketing
2) Sales Revenue - % commission for each sale
3) Subscription - Monthly/year fees to sell products and access analytics.

Team

  • Vije Vijendranath
    Co-Founder / CTO

    Vije is the Head of User Experience and Operations at the company. Primarily responsible for the design and experience of the platform as well as the management of the product. Designed the website and database for moms to connect and built the analytics back-end to track the engagement so brands can work with the right moms in with specific interests.

  • Shaney Vijendranath
    Co-Founder / CEO

    Built up South African's biggest brand portal for moms to interact with one another and for brands to interact with moms. Managed events for brands that were more effective than direct marketing and proved the influence of moms in buying decisions in the family through her blog. Multitude of large brands work through her to connect to moms.

Previous Investors

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