Yogablok is a new sport and rehabilitation accessory which can be used in various forms of stretching and by patients for physical therapy.
Yogablok focuses on the production and sale of said product. The competitive advantage which the yogablok encompasses is the integration of hand holds into a normal "yoga block" or "block" which are common in yoga. The value of the handholds include the ability to incrementally stretch, alleviation of stress on the wrist, and various benefits for physical therapy. Customers include yogis, athletes, and patients undergoing arm/shoulder rehab.