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Yeti Data

Yeti Data gives markerters' the ability to motivate buying behaviors with a complete data picture of the customer.

  • Stage Product In Development
  • Industry Software
  • Location Palo Alto, CA, USA
  • Currency USD
  • Founded March 2013
  • Employees 4
  • Website

Company Summary

Yeti Data is solving the hardest problem facing marketers today: how to use all their customer data to motivate behavior. To understand your customers, you have to build a holistic data picture of who they are, what they want, and why they want it. Yeti Data brings all of a companies' disparate customer data from CRM, advertising, 3rd parties and social media to create a complete data picture of the customer that is as unique as a snowflake.


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    Victor Szczerba

    Victor Szczerba is the Co-founder and CEO of Yeti Data. Yeti is building the next generation of data applications.
    Over the past eight years Victor has held numerous roles at SAP including GM of Enterprise Data Management, HANA Ecosystem, Market Development for Emerging Solutions, Commercialization for Information Worker products and Product Portfolio Strategy. Before this, he has held various management positions at McKinsey & Co, Sun, Advance

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    Martin Rybczynski

    Martin Rybczynski, CTO, brings 25 years of executive and technical leadership in the startup and technology space with work in high volume data analytics, real-time data processing, and enterprise software architecture. As CTO of Inteligo, an ebank in Warsaw, Poland, he built the bank’s IT systems from the ground up. He has also served as CEO of eLeader US, Managing Director of Interlink Group, and President of Mountainside Consulting.

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    Kevin Jens Cox
    VP, Products and Marketing

    Kevin Cox is a passionate product and marketing executive with demonstrated leadership on major strategic marketing initiatives- the launches of IBM Software, Dell Servers in Asia, SAP HANA, SAP NetWeaver, and SAP BusinessObjects. He has consulted and worked for well-known technology brands (Dell Computers, IBM, Lotus Notes, SAP, Tivoli) and consumer brands (American Express, Iomega, Volvo Cars) worldwide. He was awarded BtoB Magazine’s Top Digi


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    Hayden Bergman
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    Marpe Financial and Accounting, Glenn Ballard