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Yella helps fast food and quick serve restaurants gather customer feedback, manage rewards, and enhance customer experience through data.

  • Stage Product In Development
  • Industry Software
  • Location Chicago, IL, USA
  • Currency USD
  • Website

Company Summary

Yella is a customer experience management tool that helps big chain fast food and quick serve restaurants gather feedback by surveying their customers. We put QR codes on receipts that takes the user to a brief questionnaire. The user gets reward points in return and feedback is displayed in the form of analytics dashboards at the store, region, and corporate level. Real-time feedback helps avert blunders like the subway footlong controversy.


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    Leon Stenneth

    A Fulbright Fellow completing his Ph.D. in Computer Science at the University of Illinois at Chicago. Entrepreneurial by nature, Leon was a co-founder of “Wireless Communities” WiComm, a tech startup in Jamaica that offers wireless Internet service in Jamaica. He has 9 patents pending and has published 15 papers in his alma mater. His specialty is in machine learning and big data. He has worked with Nokia, NavTeq, Research in Motion others.

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    Daniel Rezko

    Dan does Business Development and Finance at Yella. Experienced in managing 10+ employees and $300 MM+ of distressed debt. Dan grew up in the fast-food business. His family owned and operated over 200 Subway, Panda Express and Papa John’s restaurants. His experience and relationships in the industry have helped Yella’s sales efforts tremendously. He is currently completing his MBA at the University of Chicago Booth School of Business.

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    Ali Ghumman

    Ali does Marketing and Operations at Yella. He is an experienced entrepreneur in consumer facing businesses. He built his first business in South Asia where he manufactured and sold female apparel through a network of stores. He then moved to the U.S. and started a franchise business serving healthy food and smoothies within gyms, selling it successfully 2 years later. Ali is doing his MBA from The University of Chicago Booth School of Business.

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    Sunny Syed

    Sunny has experience in web and mobile development and has created Yella’s propriety point-of-sale process. Sunny has previously released Android apps that that have garnered more than 200,000 users, including one app that was downloaded 120,000 times in 6 weeks. Sunny is currently completing his undergraduate studies in Computer Science and Network Security at DePaul University.

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    Adam Rezko

    Adam is the founder of Yella. Growing up working in the fast food industry and in a family with vast link in the space he has a deep understanding of our clients. As an art student at Columbia College in Chicago, Adam has a unique appreciation for aesthetic and design, creating web content that has been viewed by millions of people. Scrappy by nature, Adam also taught himself how to program mobile apps and websites.


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    Bart Loethen

Previous Investors

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    Family and Friends