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Yella, Inc.

Yella uses sensor technology to make your business smarter.

  • Stage Prototype Ready
  • Industry Software
  • Location Chicago, IL, USA
  • Currency USD
  • Founded January 2013
  • Employees 5
  • Website

Company Summary

Yella is a state-of-the-art, fully mobile, customer loyalty and analytics software platform for large and medium sized businesses in the restaurant and retail industries. For a monthly fee, our customers engage their consumers through the most ubiquitous device on Earth: the smartphone. We allow our customers to customize a program that works for them: loyalty program, guest feedback, mobile marketing, and customer relationship management.


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    Stewart Henderson

    10+ years experience in software and systems development working in quantitative finance and technology companies.

    Nuclear engineer and materials science degrees

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    Daniel Rezko

    Started Alternative Investment Fund that has generated 300% ROI for my co-founder and I.

    VP Operations at $300 mm alternative investment fund.

    Management experience in fast-food restaurants: Papa Johns, Panda Express.

    MBA From University of Chicago, Head TA for Prof. Scott Meadow, Clinical Professor of Entrepreneurship, Member of Admissions Committee, Dean's List

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    Jason Wong
    Chief Engineer

    Experienced software developer. Expertise in Ruby on Rails, iOS, HTML5/CSS3, Javascript, and many other programming languages, frameworks, and tools.

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    Michael DiBenedetto
    VP Business Development

    Experience leading sales and account management functions in software startups, most recently CareXtend.

    MBA from DePaul University

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    Adam Rezko
    VP Product

    5+ years of digital design, web, and internet content that has been viewed over 1 mm times across various online media channels.

    Previously worked at Smarteys


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    Gene Murphy
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    Barry Girshinzon

Previous Investors

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    Family & Friends